Mega Sales season: a sales campaign guide
Over 50% of users regret having bought on Black Friday or Cyber Monday. That’s how everything started. That’s how we decided we needed not only to investigate the level of rejection of Mega Sales campaigns, but also to find out how a brand can still participate in these events without a backfire from their efforts.
Ready To Drink: the new drinking for Gen-Zers
The rise of ready-to-drink (RTD) beverages and the shift in consumption habits of Generation Z are redefining the market. Despite consuming 20% less alcohol than other generations, Generation Z is connecting better with this innovative format. So, the question is not “does Gen-Z like to drink?”, but rather “What, how and when do they prefer
Taylor Swift economy: a new pop culture marketing era
We are seeing her on TikTok, Instagram, Spotify, movie theatres, ads, on Gen-Z wrists… Taylor Swift is not only dominating the music scene but also igniting an economic firestorm that reverberates across the globe. Taylor Swift’s “The Eras Tour” isn’t just rewriting the record books; it’s setting a new standard for concerts that’s creating an
Discover Generation Alpha: The First 100% Digital Generation
You may not have heard much about Generation Alpha until now, but they are making a strong impact. They are the successors to Generation Z, born from 2010 onwards, the same year the first iPad was released and Instagram was created. The majority of Generation Alpha members are expected to be the children of Millennials,
The AI role in brands strategies: the future is now
How to integrate AI in a brand’s communication, going beyond the customer service experience and how can impact your profit? – Let’s deep in Artificial Intelligence (AI) is no longer a futuristic concept, but a reality that has already transformed the way we live and work. From virtual assistants like Siri and Alexa to self-driving
What’s going on with Snapchat?
A well-managed and user focused strategy We can say, with absolute confidence, that you all have heard or even grew up with Snapchat. It came out in 2011 and became a huge success among teenagers and young adults, allowing this first concept of fast, easy going and fun content that will disappear in 24h or
Samy Alliance is in Financial Times list of Fastest Growing Companies, for the fourth consecutive year
The Financial Times has published their annual list of European companies with the fastest growth, listing made with Statista, and Samy Alliance is among the top 1000 Needless to say we are more than just proud of this achievement! Either way there are some of the highlights we can mention, contrasted to last year: The