Giovanna Angiolillo, VP Sales

Giovanna Angiolillo joins Samy as VP Sales


Giovanna Angiolillo, VP Sales
Giovanna Angiolillo

At Samy, we continue to add talent and welcome Giovanna Angiolillo as VP sales for the Spanish market. Her incorporation, in a clear commitment to talent, adds to the recent addition of Gonzalo Sánchez-Taíz, both already integrated into the team, supporting the growth of the company. Angiolillo will reinforce the company's strategic plan in Spain, driving transversal growth with current clients, as well as identifying new business opportunities and strategic alliances to strengthen the group's position in the market.

Giovanna has a solid track record and experience in the areas of Business Development & Client Leadership with a strong focus on the digital world. These roles have been carried out over the last 15 years, both on the "agency" and "client" side in different countries and sectors. Working for companies such as: Grey, L'Oréal Paris, Dommo, Mobile Dreams Factory. He comes to Samy Alliance after 5 years of development in the media agency field. First at Carat (Dentsu Aegis Group) as Chief New Business & Marketing Officer and during the last year, as Chief Growth Officer at Glocally. This experience, added to that developed in advertising companies, has allowed him to complete his integral vision of the business. Her experience in the development of national and international strategies, both in B2B and B2C businesses, is of great value to face the new challenges of the Samy Alliance group.

For Patricia Ratia, one of the three founders of Samy Alliance: "The incorporation of Giovanna means accelerating our growth and taking another step on the road to becoming a market reference".

Giovanna faces this new challenge full of enthusiasm: "SAMY has a very talented, fast, fresh, dynamic, fun team with a very powerful and honest value proposition: We generate growth: relevant, simple, effective in our clients' businesses. In our day-to-day work, there is a positive pressure, the kind that makes you move. I feel very in tune with this company's great culture of trust and speed".

Gonzalo Sánchez-Taíz, VP Growth

Gonzalo Sánchez-Taíz, new VP Global Growth at Samy

Gonzalo Sánchez-Taíz, VP Growth
Gonzalo Sánchez-Taíz

At Samy, we are proud to announced the incorporation of Gonzalo Sánchez-Taíz, until a few months ago general manager of the McCann agency in Spain, as VP Global Growth. The executive will be involved in all projects related to the group's growth, both organically and inorganically, nationally and internationally.

A graduate in Law with an MBA from IESE, Sánchez-Taíz has spent more than two thirds of his professional career at the front of the McCann agency in Spain.

Previously, he was Marketing Director at Electronic Arts Software. He also held various positions in the marketing teams of Tabacalera and the PEPSICO group.

"Mi incorporación a Samy implica un reto apasionante que me renueva y llena de ilusión"

The new VP Global Growth holds a degree in Law from the University of Valladolid and has extensive training in the field of digital management. He has also won several awards in his more than 28 years in management positions, including the Ondas National Radio Advertising Award for Best Agency of the Year in 2016.

Patricia Ratia, Co-Founder and CFO of Samy, stated that "the addition of Gonzalo will be a strong boost to our growth, both in terms of client portfolio and in terms of setting strategies on how to improve and complement our current services".

We are definitely excited to welcome Gonzalo in our Samy family.

Share Creative, precision‑engineered brand relevance

Samy buys Share Creative and enters in the British market

Share Creative, precision‑engineered brand relevance
Share Creative, precision‑engineered brand relevance

Samy has acquired Share Creative, a British firm specialized in AI, data, and creativity to enter the United Kingdom and strengthen its position in the United States.

Samy acquires Share Creative, a pioneer in IA, Data and Creativity, with headquarters in London and subsidiaries in the USA. With this operation, Samy achieves the opening in a new market, UK, and expands its presence in the USA, with the aim of serving large customers and expand its service portfolio, being able to offer both new and current customers a much more complete solution, consolidating its position as a leader in the world of Advocacy Marketing.

This is the first acquisition by the Spanish company, which is part of its growth strategy, following the trail of its international expansion after the recent opening of offices in Latin America (Mexico, Colombia, Peru, Chile, Brazil, Argentina) and Portugal, in addition to New York.

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(c) 2020 Marketing Directo. Redistribution and re-broadcasting of this content is expressly prohibited without their prior express consent.

SamyRoad gets financing of up to 15 million euros through Banco Santander

The startup of SamyRoad 'influencers', through Banco Santander's Smart Fund, has accessed financing of up to 15 million euros to boost its growth in Latin America, with an initial loan of two million euros. The objective of the company with this operation is to accelerate its growth at an international level in an organic and inorganic way. Thus, Banco Santander supports this 'startup', which has already closed a financing round of 2.2 million Euros between 2018 and 2019...

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(c) 2019 Europa Press. Redistribution and re-broadcasting of this content is expressly prohibited without their prior express consent.


Authenticity in Influencer Marketing

It is clear to us that the buying journey has changed. That’s why 92% of consumers trust the opinion of Influencer more than traditional ads.

Fans of an influencer want to believe that there is an authentic and genuine connection between the influencer and the product or service they are suggesting to us as a follower. As influencer marketing evolves and campaigns become more and more sophisticated in 2019, brand content needs to be displayed behind a strong and consistent brand affinity. In addition, creators who really love or have a strong affinity for their products or services are the ones who produce the most engagement and work best for brands.

There are primarily two ways to approach brand affinity: measuring brand affinity through technology or a semantic approach focused on content and it is convenient to use both prisms. On the other hand, we can also see that this affinity increases with the influencers who take their followers along an almost unedited journey, thus fostering a sense of authenticity and ultimately translating into commitment to the brand.

Pic of the team

SamyRoad featured in the fourth annual list of Europe's fastest growing companies by the Financial Times

The Financial Times has published for the fourth consecutive year its list of European companies with the fastest growth and SamyRoad is among the top 100.

In addition, the Company is positioned as the third Spanish advertising company with the highest annual growth rate between 2015 and 2018.

To this day, SamyRoad continues growing, opening more offices across the world.

Aguado recognizes "the sacrifice and effort of Madrid's SMEs" and trusts their "resistance" to the COVID-19

The Vice President, Minister of Sports, Transparency, and spokesman for the Regional Government, Ignacio Aguado, presented the 'Madrid 2020 SMEs of the Year' Awards in the fourth edition of a series of awards that aim to recognize initiatives and the generation of wealth and employment developed by small and medium enterprises in the region.

During the ceremony, SamyRoad was awarded the “Digitalization and Innovation” recognition for its labor as a company specialized in advocacy marketing focused on three areas: influence marketing, content generation, and digital communication to create 360-degree solutions and develop comprehensive campaigns, building stories and improving brand reputation.

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(c) 2020 Comunidad de Madrid. Press release.


Benetton Perfumes

Regional strategy for Benetton Perfumes in Brasil, Chile & Argentina, managing +40 profiles