Mega Sales season: a sales campaign guide
Over 50% of users regret having bought on Black Friday or Cyber Monday. That’s how everything started. That’s how we decided we needed not only to investigate the level of rejection of Mega Sales campaigns, but also to find out how a brand can still participate in these events without a backfire from their efforts.
Taylor Swift economy: a new pop culture marketing era
We are seeing her on TikTok, Instagram, Spotify, movie theatres, ads, on Gen-Z wrists… Taylor Swift is not only dominating the music scene but also igniting an economic firestorm that reverberates across the globe. Taylor Swift’s “The Eras Tour” isn’t just rewriting the record books; it’s setting a new standard for concerts that’s creating an
Influencers who become life influences
During the last years, we have experienced different adversities that have made us depend even more on the media to be able to inform our knowledge and learn how to face these challenges. This is nothing new. Since the first newspaper appeared in England in 1702, the media have served, apart from communicating news, as