MARKETING TRENDS FOR 2024
As we approach the end of the year, we decided to run for the second time a series of surveys and data research to create a “Marketing Trends” study for 2024, highlighting key insights that will shape the advertising landscape in the coming year. Drawing on the expertise of over 65 marketing leaders from renowned
Mega Sales season: a sales campaign guide
Over 50% of users regret having bought on Black Friday or Cyber Monday. That’s how everything started. That’s how we decided we needed not only to investigate the level of rejection of Mega Sales campaigns, but also to find out how a brand can still participate in these events without a backfire from their efforts.
The new Travel phenomenon: TikTok made me… go
It’s summertime in Europe and we all know what it means: people posting airport and train stories, beach or mountain pictures and a peak of “where to go” or “Social Media vs Reality”, it’s some of the best times of the year for the tourism and travel industry, and people is getting very influenced in