Gen Z Archives

The Youngest Under Pressure

by Samy for Change Samy for Change is a space within Samy Alliance in which we discuss and raise awareness about the social aspects that have the most significant impact on our daily lives. We work to define what we can do about it and how we should approach it as an agency, a marketer,

Realness is what the future generations expect from social media

Users, young and adult, seek out social media to meet basic needs for entertainment, motivation and perceptions of well-being. Teens and younger adults socialize online more time and tend to have a greater risk of adverse psychological effects on them. Not only because of the time they may spend connected but the quality of content

Gaming: The New Kingdom

Influencers in Gaming In recent years, the popularity of gaming influencers in the video game market has grown significantly, with leading personalities reaching an audience of tens of millions of loyal followers, most of them Gen Zers. The growing demand for gaming content has also led to a significant increase in game streamers broadcasting content,

Category: Gen Z

The Youngest Under Pressure

Realness is what the future generations expect from social media

Gaming: The New Kingdom

Explore more

In-Game Marketing: Your New Strategy

TWITCH: The right place to be

Influencer Marketing for Gen – Zers: Social Media

GEN Zs: The present generation

The consumer trend that is gaining strength: Inclusivity

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The Youngest Under Pressure

Realness is what the future generations expect from social media

Gaming: The New Kingdom

Explore more