Gen Z Archives

The Evolution of AI

From Image Recognition to Chatbots and Beyond Artificial Intelligence (AI) has transitioned from a futuristic concept to a transformative reality that has revolutionised various aspects of technology. We have seen it grow in what seems to be months, but the reality is that we need to understand the origins of AI and explore its remarkable

Consumer experience, brand reputation and the perfect symbiosis of platforms

In today’s world, the customer experience is everything. Consumers are more empowered than ever before, and they have high expectations when it comes to the brands they interact with. They expect personalized experiences that are consistent across channels, and they want their interactions with brands to be seamless and hassle-free. This is why it’s critical

TIKTOK’s takeover: the new search engine for Gen-Z

How did we go from “let me Google it” to “let me check on TikTok?” Gen-Zers are, at the very best, the peak of a modern brand’s target. They are the generation of wild, reckless and independent consumers; they are not afraid to speak their mind and they will, certainly, stay away from whatever makes

Category: Gen Z

The Evolution of AI

Consumer experience, brand reputation and the perfect symbiosis of platforms

TIKTOK’s takeover: the new search engine for Gen-Z

Explore more

The Youngest Under Pressure

Realness is what the future generations expect from social media

Gaming: The New Kingdom

In-Game Marketing: Your New Strategy

TWITCH: The right place to be

Influencer Marketing for Gen – Zers: Social Media

GEN Zs: The present generation

The consumer trend that is gaining strength: Inclusivity

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The Evolution of AI

Consumer experience, brand reputation and the perfect symbiosis of platforms

TIKTOK’s takeover: the new search engine for Gen-Z

Explore more