Gen Z Archives

Influencers who become life influences

During the last years, we have experienced different adversities that have made us depend even more on the media to be able to inform our knowledge and learn how to face these challenges. This is nothing new. Since the first newspaper appeared in England in 1702, the media have served, apart from communicating news, as

WEB 3.0: The third generation of the evolution of web technologies

1.0, 2.0 and 3.0 We’ve evolved from Web 0, to Web 1.0, to Web 2.0 and now Web 3.0. Web 1.0 started around 1991 and went on to 2004, most sites were static, and most users were just consumers, not content creators. Web 2.0 arrived around 2004, centred on user creators of content that lives

A brand should not ally with the influencer with the most followers

Social media has become a lifestyle communication in which we see how profiles with many followers promote or recommend many different kinds of products. We have seen the same person talk about hair care, restaurants, or even apps that contribute to our children’s education, regardless of the influencer’s background or audience. Well, at the beginning

Category: Gen Z

Influencers who become life influences

WEB 3.0: The third generation of the evolution of web technologies

A brand should not ally with the influencer with the most followers

Explore more

DIGITAL FASHION: The future of the fashion industry

Welcome 101A and the Future of Advertising

Who are the most watched influencers on Twitch?

Gaming: The New Kingdom

DOGMA – Best talent in the house

In-Game Marketing: Your New Strategy

Intuition or Data?

TWITCH: The right place to be

Influencer Marketing for Gen – Zers: Social Media

Happy Anniversary to the Biggest Business Network

Data based solution for influencers marketing campaigns

Live Shopping:The latest innovation in Influencer Marketing

In-Game Marketing: Your New Strategy

GEN Zs: The present generation

Circular Economy: share, rent, reuse, repair, renew and recycle

Marketers’ opportunities at the MWC

The Financial Times featured Samy Alliance in the fourth annual list of Europe’s fastest-growing companies

Marketing agencies in the metaverse, from events to digital influencers

The consumer trend that is gaining strength: Inclusivity

Using influencers to maintain relevance amongst targeting restrictions

Gonzalo Sánchez-Taíz, new VP Global Growth at Samy

Samy buys Share Creative Agency and enters the British market

SamyRoad gets financing of up to 15 million euros through Banco Santander

Authenticity in Influencer Marketing

Aguado recognizes “the sacrifice and effort of Madrid’s SMEs” and trusts their “resistance” to the COVID-19

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Influencers who become life influences

WEB 3.0: The third generation of the evolution of web technologies

A brand should not ally with the influencer with the most followers

Explore more