Gen Z Archives

Mega Sales season: a sales campaign guide

Over 50% of users regret having bought on Black Friday or Cyber Monday. That’s how everything started. That’s how we decided we needed not only to investigate the level of rejection of Mega Sales campaigns, but also to find out how a brand can still participate in these events without a backfire from their efforts.

Ready To Drink: the new drinking for Gen-Zers

The rise of ready-to-drink (RTD) beverages and the shift in consumption habits of Generation Z are redefining the market. Despite consuming 20% less alcohol than other generations, Generation Z is connecting better with this innovative format. So, the question is not “does Gen-Z like to drink?”, but rather “What, how and when do they prefer

Taylor Swift economy: a new pop culture marketing era

We are seeing her on TikTok, Instagram, Spotify, movie theatres, ads, on Gen-Z wrists… Taylor Swift is not only dominating the music scene but also igniting an economic firestorm that reverberates across the globe. Taylor Swift’s “The Eras Tour” isn’t just rewriting the record books; it’s setting a new standard for concerts that’s creating an

Category: Gen Z

Mega Sales season: a sales campaign guide

Ready To Drink: the new drinking for Gen-Zers

Taylor Swift economy: a new pop culture marketing era

Explore more

The human touch for Gen-Z

Evolution of AI and its role in advertising

TIKTOK’s takeover: the new search engine for Gen-Z

The Youngest Under Pressure

Realness is what the future generations expect from social media

Gaming: The New Kingdom

In-Game Marketing: Your New Strategy

TWITCH: The right place to be

Influencer Marketing for Gen – Zers: Social Media

GEN Zs: The present generation

The consumer trend that is gaining strength: Inclusivity

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Mega Sales season: a sales campaign guide

Ready To Drink: the new drinking for Gen-Zers

Taylor Swift economy: a new pop culture marketing era

Explore more