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  • We closed 2023 with a new record turnover, reaching 63 million euros.
  • Juan Andres Elhazaz has been announced as our new CEO, with his innovation-focused vision, his ability to lead and transform organizations and his long experience of international success developing leading brands and Digital Marketing and Social Media solutions.

We are really proud of closing 2023 with a resounding success: €63 million in turnover, marking an impressive 20% increase compared to the previous year, a figure that corroborates the company’s excellent performance in a year in which the growth of the global economy was 2.4%.

Despite the economic situation, we consolidate our position as a reference in the national advertising market and especially in the field of Influencer Marketing. It also reconfirms the success of our global expansion strategy, with 75% of our turnover coming from international markets, and the strategy of integrating new services to reinforce its position as the first social agency capable of helping brands to define a marketing and communication mix with a real impact on their growth.

For the fifth consecutive year, SAMY Alliance appears in the Financial Times Fastest Growing Companies list.

Our strategic focus has centred on becoming a full-service global social media and digital marketing agency, with a proprietary methodology that relies on a deep understanding of the consumer voice as the key to helping brands build relevance, authenticity and trust with their audiences.

Since our birth in 2020, SAMY Alliance already has more than 400 employees, has offices in 15 countries and operates in 55 markets. The path towards the €100 million target has been strengthened by organic growth and partnerships with leading investors, including Aurica Capital and Bridgepoint, which have driven our geographic expansion into new markets through acquisitions and by integrating new services for its clients. This is the case of the recent acquisition of the Finnish Social Media agency, Kurio.

Juan Andres Elhazaz, new CEO of SAMY Alliance

The year 2024 started with important changes for the company, among them, the incorporation of Juan Andrés Elhazaz as CEO of SAMY Alliance. He has been COO of the company for the last 7 years, first from SamyRoad and later for SAMY Alliance. Juan Andres has a proven track record in the industry and will continue to contribute with his innovative vision, transformational leadership and international experience.

Prior to joining SamyRoad, Juan Andres Elhazaz developed his professional career in 8 countries in Western Europe, Eastern Europe and Latin America in multinationals such as Procter & Gamble, LVMH and L’Oreal, in Commercial, Marketing and finally General Management positions in up to 3 different geographies. The constant in his career has been to contribute to the launch of leading brands in complex environments and in different distribution channels, as well as the transformation of organizations to adapt to market needs and prepare for the future.

In his new position as CEO of SAMY Alliance, and hand in hand with the founders, Juan Andrés will lead the vision of the agency with the goal of making it the strategic marketing and business partner for leading brands. In this process of evolution, SAMY Alliance has been developing a social-first DNA to help brands define a marketing and communication mix with real impact on their growth.

“I am proud and excited by the trust placed in me by the founders of the agency, Juan, Pati and Marta and by the challenge it means to contribute from my new position to the growth of SAMY Alliance and our team,” expressed Juan Andrés Elhazaz. “The success of the work we have the honor to develop for great brands around the world is based on a different value proposition that delivers results: making brands continue to grow thanks to our unique ability to listen to the consumer to build a disruptive strategy and a relevant and authentic creativity that starts in Social Media. I have no doubt that we will multiply our clients’ success stories and SAMY Alliance’s global growth in the coming years.”

Patricia Ratia co-founder of SAMY Alliance, adds “It is a pleasure to welcome Juan Andrés Elhazaz as our new CEO. His extensive experience and strategic vision are an invaluable asset to our agency. I am confident that under his leadership, the company will continue to grow and deliver exceptional digital solutions to our clients. We wish Juan Andres every success in this new role and look forward to being a part of the great future that awaits our company under his leadership.”

SAMY Alliance

Making Brands Move Forward