Innovation Samy Awards 2022
On Wednesday, December 21st 2022, we experienced the first-ever Metaverse event of Samy Alliance, the Innovation Samy Awards. The whole agency had the opportunity to join the event through their avatar. Each member could illustrate their avatar and enter the Samy Metaverse as if they were entering an actual conference hall. The objective of the
You can only buy relevance with data, strategy and creativity
At a time when it is easier than ever to get lost and ignore messages that we are not interested in receiving (ad-free content platforms, ad blockers, the double screen that allows us to jump from one content to another when ads appear, the much-loved all skip ad button), the great media and support strategies
Intuition or Data?
Being creative means solving a problem differently, changing your mindset. It means taking risks without a doubt and breaking with the routine by doing something different just for its sake. April 21st is World Creative & Innovation Day, and at Samy Alliance, we want to celebrate it. We believe in a creative process followed by