statista Archives

Discover Generation Alpha: The First 100% Digital Generation

You may not have heard much about Generation Alpha until now, but they are making a strong impact. They are the successors to Generation Z, born from 2010 onwards, the same year the first iPad was released and Instagram was created. The majority of Generation Alpha members are expected to be the children of Millennials,

The new Travel phenomenon: TikTok made me… go

It’s summertime in Europe and we all know what it means: people posting airport and train stories, beach or mountain pictures and a peak of “where to go” or “Social Media vs Reality”, it’s some of the best times of the year for the tourism and travel industry, and people is getting very influenced in

The human touch for Gen-Z

Why representation matters In recent years, younger generations have developed a strong yearning for authenticity and connection, a human touch that connects them (Gen Z) to the brands they follow and content they consume, and this means brands need to align their actions to meet those expectations and interests. These generations, Gen-Z and Zillennials mostly,

Evolution of AI and its role in advertising

From Image Recognition to Chatbots and Beyond Artificial Intelligence (AI) has transitioned from a futuristic concept to a transformative reality that has revolutionised various aspects of technology. We have seen it grow in what seems to be months, but the reality is that we need to understand the origins of AI and explore its remarkable

Consumer experience, brand reputation and the perfect symbiosis of platforms

In today’s world, the customer experience is everything. Consumers are more empowered than ever before, and they have high expectations when it comes to the brands they interact with. They expect personalized experiences that are consistent across channels, and they want their interactions with brands to be seamless and hassle-free. This is why it’s critical

The best strategy: social media listening

Listening and understanding the voice of the consumer There are many elements and factors that can influence having a great social media strategy: a proper brief from the client, what they know about their ideal audience (and if it is the real one), their brands’ needs and goals… And that’s only on the client’s side,

The AI role in brands strategies: the future is now

How to integrate AI in a brand’s communication, going beyond the customer service experience and how can impact your profit? – Let’s deep in Artificial Intelligence (AI) is no longer a futuristic concept, but a reality that has already transformed the way we live and work. From virtual assistants like Siri and Alexa to self-driving

What’s going on with Snapchat?

A well-managed and user focused strategy We can say, with absolute confidence, that you all have heard or even grew up with Snapchat. It came out in 2011 and became a huge success among teenagers and young adults, allowing this first concept of fast, easy going and fun content that will disappear in 24h or

Samy Alliance is in Financial Times list of Fastest Growing Companies, for the fourth consecutive year

The Financial Times has published their annual list of European companies with the fastest growth, listing made with Statista, and Samy Alliance is among the top 1000 Needless to say we are more than just proud of this achievement! Either way there are some of the highlights we can mention, contrasted to last year: The

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