You can only buy relevance with data, strategy and creativity.
At a time when it is easier than ever to get lost and ignore messages that we are not interested in receiving (ad-free content platforms, ad blockers, the double screen that allows us to jump from one content to another when ads appear, the much-loved all skip ad button), the great media and support strategies
The Youngest Under Pressure
by Samy for Change Samy for Change is a space within Samy Alliance in which we discuss and raise awareness about the social aspects that have the most significant impact on our daily lives. We work to define what we can do about it and how we should approach it as an agency, a marketer,
Is Artificial Intelligence no longer Artificial but human?￼
For centuries humans have thought about the possibility of creating artificial intelligence that turns into life. But one of the biggest concerns is how to reach this nearly human artificial intelligence and the potential impact of it. We now know with recent news from Google that they work daily towards a similar goal, but we