Featured news
December 2019
Samy buys Share Creative and enters in the British market
Share Creative, precision‑engineered brand relevance Samy has acquired Share Creative, a British firm specialized in AI, data, and creativity to enter the United Kingdom and strengthen its position in the United States. Samy acquires Share Creative, a pioneer in IA, Data and Creativity, with…
SamyRoad startup gets financing of up to 15 million euros through Banco Santander
The startup of SamyRoad 'influencers', through Banco Santander's Smart Fund, has accessed financing of up to 15 million euros to boost its growth in Latin America, with an initial loan of two million euros. The objective of the company with this operation is to accelerate its growth at an…
AUTHENTICITY IN INFLUENCERS MARKETING
It is clear to us that the buying journey has changed. That’s why 92% of consumers trust the opinion of Influencer more than traditional ads. Fans of an influencer want to believe that there is an authentic and genuine connection between the influencer and the…