Influencer Marketing for Gen-Zers: TikTok & Instagram THE PERFECT BLEND OF AWARENESS, CONSIDERATION AND CONVERSION. For anyone closer to the younger generations, it will be no surprise to say that TikTok has taken Generation Z by storm. TikTok is the loadstone of Gen-Zers, so if you wish to market to Gen Z, you definitely can’t
Today, May 5, we celebrate Linkedin´s 19th anniversary, the most extensive network globally. Like many big ideas, LinkedIn started in the living room of co-founder Reid Hoffman. And its primary goal was and is to provide a space to help people build their work network—a place where anybody can find a job or find someone
From simple Advocacy to an accurate Data Based Solution During the last decade, Influencer Marketing has proved to be far from being a passing fad and the increasing professionalization of this activity is mostly due to the fact that advocacy is poised as the most authenticway to connect the brand with its customers. At Samy
Retail is the most influential sector of all. Social e-commerce is growing fast and is accelerating influencers’ impact on the retail industry by increasing the competition. According to RetailDive, 72% of consumers buy and consume influenced by something or somebody they saw on Instagram. Social e-commerce is rapidly evolving, and brands seek to capitalise on
Perhaps the most distinctive feature of Generation Z is that it is the first generation that has grown up with constant access to the Internet. As Deloitte’s report “Welcome to Generation Z” says, this generation is the densest on earth, more than a third of the world’s habitants belong to it. Perhaps, this data is
The circular economy is a model of production and consumption that involves sharing, renting, reusing, repairing, renewing and recycling materials and products that already exist as many times as possible to create added value. This way, we extend the life cycle of the products and produce less waste. As Samy Alliance’s latest report about Consumer
On 28th February, one of the most important technology congresses, the Mobile Congress, took place once again in Barcelona. This annual global exhibition showcasing advances in mobile and other advanced technologies took place at the Fira Barcelona and was packed with imagination, inspiration and groundbreaking innovations. Despite the challenges of the pandemic, the event was
The Financial Times has published its list of European companies with the fastest growth, and Samy Alliance is among the top 1000 for the third year in a row. The ‘FT1000 – Europe’s Fastest Growing Companies 2022 ranking lists a thousand companies with the highest percentage revenue growth between 2017 and 2020. The list includes
It’s been almost a year since Facebook rebranded itself as META. Although the company has shown interest in virtual reality, it remains unclear how the Metaverse can realise its full potential. The Metaverse offers a seamless fusion of gamification tactics, virtual influencers, interactive live events, selling and buying blockchain-enabled goods and services, and more. Whether
Inclusivity has been a key driver for marketers and brands last year, with so many inspiring stories being told in the media. This year, inclusivity is part of our top four consumer trends in marketing. The audience that has inspired so many businesses to do better and is finally fed up with being ignored and
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