An alliance of Marketing & Communications solutions

Mega Sales season: a sales campaign guide

Over 50% of users regret having bought on Black Friday or Cyber Monday. That’s how everything started. That’s how we decided we needed not only to investigate the level of rejection of Mega Sales campaigns, but also to find out how a brand can still participate in these events without a backfire from their efforts.

Ready To Drink: the new drinking for Gen-Zers

The rise of ready-to-drink (RTD) beverages and the shift in consumption habits of Generation Z are redefining the market. Despite consuming 20% less alcohol than other generations, Generation Z is connecting better with this innovative format. So, the question is not “does Gen-Z like to drink?”, but rather “What, how and when do they prefer

Taylor Swift economy: a new pop culture marketing era

We are seeing her on TikTok, Instagram, Spotify, movie theatres, ads, on Gen-Z wrists… Taylor Swift is not only dominating the music scene but also igniting an economic firestorm that reverberates across the globe. Taylor Swift’s “The Eras Tour” isn’t just rewriting the record books; it’s setting a new standard for concerts that’s creating an

Celebrating Success: SAMY Alliance Recognized at AdWeek’s Fastest Growing Agency list

We are thrilled to announce that SAMY Alliance has been honored with the prestigious AdWeek Fastest Growing Agency award! This recognition is a testament to our relentless dedication to innovation, advertising, consumer understanding, and state-of-the-art creativity. Furthermore, SAMY Alliance has been listed 8th on the Top Large Agencies category. Growth and Impact With a remarkable

Discover Generation Alpha: The First 100% Digital Generation

You may not have heard much about Generation Alpha until now, but they are making a strong impact. They are the successors to Generation Z, born from 2010 onwards, the same year the first iPad was released and Instagram was created. The majority of Generation Alpha members are expected to be the children of Millennials,

The new Travel phenomenon: TikTok made me… go 

It’s summertime in Europe and we all know what it means: people posting airport and train stories, beach or mountain pictures and a peak of “where to go” or “Social Media vs Reality”, it’s some of the best times of the year for the tourism and travel industry, and people is getting very influenced in

The human touch for Gen-Z

Why representation matters In recent years, younger generations have developed a strong yearning for authenticity and connection, a human touch that connects them (Gen Z) to the brands they follow and content they consume, and this means brands need to align their actions to meet those expectations and interests. These generations, Gen-Z and Zillennials mostly,

Evolution of AI and its role in advertising

From Image Recognition to Chatbots and Beyond Artificial Intelligence (AI) has transitioned from a futuristic concept to a transformative reality that has revolutionised various aspects of technology. We have seen it grow in what seems to be months, but the reality is that we need to understand the origins of AI and explore its remarkable

Consumer experience, brand reputation and the perfect symbiosis of platforms

In today’s world, the customer experience is everything. Consumers are more empowered than ever before, and they have high expectations when it comes to the brands they interact with. They expect personalized experiences that are consistent across channels, and they want their interactions with brands to be seamless and hassle-free. This is why it’s critical

The best strategy: social media listening

Listening and understanding the voice of the consumer There are many elements and factors that can influence having a great social media strategy: a proper brief from the client, what they know about their ideal audience (and if it is the real one), their brands’ needs and goals… And that’s only on the client’s side,