You’re probably not associating Tupperware with Brownie Wise, the first female influencer of the 1950s who collaborated with the brand to earn the trust of all Americans by showcasing the utility of the brand and its flagship product. Product recommendations through social interactions have evolved with the changing consumer behavior, adapting to new platforms and
In a world where consumers are constantly bombarded with information, brands face the challenge of capturing and maintaining attention. To achieve this, it is essential to adapt the creative approach, offering relevant and personalized content that responds to the needs and tastes of users; this requires deepening the brand-user relationship and understanding how creativity generates
We are excited to announce the appointment of Cristina Galán as the Country Manager for Mexico at SAMY Alliance. Cristina, who previously served as the CEO of Mindshare for Latin America and the Caribbean, will lead our ambitious project aimed at exponential growth, positioning SAMY Alliance as the leading independent agency in the country. In
People say that a picture tells more than a thousand words, right? Then we have nothing else to say 🫡
Along with our sister agency, SHARE Creative, a data-driven creative agency, we launched our latest whitepaper, the first of its kind featuring a proprietary methodology to analyse the true effectiveness of community management (CM), and advise marketers on how to engage authentically with audiences and highlights the relevance of organic communities. Until now, there have
We’re thrilled to announce the addition of Santi Lucero as our new Global Creative Director. In a world where creativity is the cornerstone of marketing, we’re delighted to welcome someone with Santi’s experience and passion to our leadership team. Santiago has had an extensive career in creativity, including roles such as Regional Creative Director for
SAMY Alliance, an integrated, social-first technology and data-enabled digital marketing company, begins a new chapter on its tenth anniversary with the acquisition of Kurio, a social-first creative agency, headquartered in Helsinki, Finland. Since being founded in 2013 SAMY Alliance has experienced sustained growth year-on-year, consolidating its position as a leading global player in its sector.
We are really proud of closing 2023 with a resounding success: €63 million in turnover, marking an impressive 20% increase compared to the previous year, a figure that corroborates the company’s excellent performance in a year in which the growth of the global economy was 2.4%. Despite the economic situation, we consolidate our position as
…And what’s people saying about it? In the world of social media, every trend, news or event triggers a tsunami of conversations, opinions and emotions across all platforms; while some may make timely noise, others can generate big changes in audiences. Recently, the music industry witnessed an uproar when TikTok users discovered that a large
As we approach the end of the year, we decided to run for the second time a series of surveys and data research to create a “Marketing Trends” study for 2024, highlighting key insights that will shape the advertising landscape in the coming year. Drawing on the expertise of over 65 marketing leaders from renowned
© 2022 SAMY | DEFENSE OF CONSUMERS FOR CLAIMS