An alliance of Marketing & Communications solutions

The Evolution of AI

From Image Recognition to Chatbots and Beyond Artificial Intelligence (AI) has transitioned from a futuristic concept to a transformative reality that has revolutionised various aspects of technology. We have seen it grow in what seems to be months, but the reality is that we need to understand the origins of AI and explore its remarkable

Consumer experience, brand reputation and the perfect symbiosis of platforms

In today’s world, the customer experience is everything. Consumers are more empowered than ever before, and they have high expectations when it comes to the brands they interact with. They expect personalized experiences that are consistent across channels, and they want their interactions with brands to be seamless and hassle-free. This is why it’s critical

The best strategy: social media listening

Listening and understanding the voice of the consumer There are many elements and factors that can influence having a great social media strategy: a proper brief from the client, what they know about their ideal audience (and if it is the real one), their brands’ needs and goals… And that’s only on the client’s side,

Into the Metaverse Fashion Week 2023: is virtual reality going to happen?

What did we experience during the Metaverse Fashion Week 2023, what changed from last year’s event and is there any chance the digital experience surpasses the real life ones? To be able to answer these questions, we ran a social listening exercise to compare the conversation around Metaverse Fashion Week 2022 and the one held

The AI role in brands strategies: the future is now

How to integrate AI in a brand’s communication, going beyond the customer service experience and how can impact your profit? – Let’s deep in Artificial Intelligence (AI) is no longer a futuristic concept, but a reality that has already transformed the way we live and work. From virtual assistants like Siri and Alexa to self-driving