AMG Mercedes wanted to increase the number of registrations to the AMG academy in the USA, but previous test campaigns drove a very low number of registrations and poor CVR.
Utilising AUDIENCE+ to create genuine racing car driver audiences across the USA has enabled us to be more granular and focused with our targeting – supplementing first and second-party targeting to reduce wastage and reach our key audiences.
Mercedes AMG reached high-value consumers across their luxury sports cars wherever they were based; we leveraged AUDIENCE+ data to refine our targeting and deliver fantastic results.
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