CHALLENGE
Increase awareness and public for the new Pulse model by doing a 360 launch.
SOLUTION
An unveiling for the new model with specialized media and influencers for the first showcase of the model to increase awareness followed by test drive events to live the Pulse experience. Also, to mantain momentum we built a squad of ambassadors to keep showing their ride for months.
RESULTS
22 Influencers creating +127 content pieces
+14 PR organic pieces valued in 60k €
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