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+60 brands surveyed
7 marketing insights reports throughout the whole year
the knowledge of our own experts

And these are the answers

2024 WILL

LOOK LIKE:

  • AI REVOLUTION
  • SOCIAL MEDIA SHIFT
  • SUSTAINABILITY AS A REALITY

Our study captures a moment in the evolving marketing landscape, revealing dynamic shifts that businesses must consistently track. The rising focus on digital channels, notably in AI, Paid Media, Digital
Advertising, and Influencer Marketing, indicates a trajectory requiring ongoing adaptation.

68% of respondents are expanding their
budgets for Paid Media and Digital Advertising.


66% of respondents are boosting their investment in Influencer Marketing.


62% of respondents opt for increased allocations in Social Media.


53% of respondents are highly increasing their use of AI in ad personalization and creativity

#2024FACTS

  • 74% of brands will prefer micro-influencers
  • 54% of brands will highly increase their use of AI in Creativity
  • 16% of brands already measure impact for all campaigns

Download the full report!