CHALLENGE
We worked on creative scripts to show the Program quickly and clearly. We raised awareness about the Points through 3 video capsules to explain how to use them and redeem them.
SOLUTION
To launch the new BBVA Points Program, we made three descriptive video capsules for YouTube with Dario Barassi, a renowned Argentine driver. Under the concept #QueLindoCuandoLaVes #HowCuteWhenYouSeeHer and with a touch of humour, we revealed that now with BBVA Points, you can travel wherever you want!
RESULTS
+9M
Impressions
+8.4M
Impressions
+280K
5,44% ER
Impressions
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