Strategy Archives

Samy’s AI guiding principles

At Samy Alliance, we recognize that AI is transforming the way agencies operate, but it’s crucial to approach this shift with responsibility and transparency. That’s why we’ve developed our AI guiding principles – to provide a clear framework that ensures our use of AI is both ethical and aligned with our core values. These principles aren’t

Social Commerce and the future of brands by Patricia Aragón

You’re probably not associating Tupperware with Brownie Wise, the first female influencer of the 1950s who collaborated with the brand to earn the trust of all Americans by showcasing the utility of the brand and its flagship product. Product recommendations through social interactions have evolved with the changing consumer behavior, adapting to new platforms and

The Evolution of Creativity in an Content-Saturated World, by Santiago Lucero

In a world where consumers are constantly bombarded with information, brands face the challenge of capturing and maintaining attention. To achieve this, it is essential to adapt the creative approach, offering relevant and personalized content that responds to the needs and tastes of users; this requires deepening the brand-user relationship and understanding how creativity generates

Category: Strategy

Samy’s AI guiding principles

Social Commerce and the future of brands by Patricia Aragón

The Evolution of Creativity in an Content-Saturated World, by Santiago Lucero

Explore more

Welcome Cristina Galán as our New Country Manager for Mexico!

Patreon and the empowerment of content creators

Samy for Change, a year of actions

2023 Sustainability predictions: From greenwashing to green thinking

Birds flying out from Twitter to new Decentralized Platform

Time to celebrate the award-winning campaigns

Meta experiences new changes, and so do content creators in it

Intuition or Data?

Circular Economy: share, rent, reuse, repair, renew and recycle

The consumer trend that is gaining strength: Inclusivity

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Samy’s AI guiding principles

Social Commerce and the future of brands by Patricia Aragón

The Evolution of Creativity in an Content-Saturated World, by Santiago Lucero

Explore more