Gen Z Archives

TikTok and Universal Music fights on fees

…And what’s people saying about it? In the world of social media, every trend, news or event triggers a tsunami of conversations, opinions and emotions across all platforms; while some may make timely noise, others can generate big changes in audiences. Recently, the music industry witnessed an uproar when TikTok users discovered that a large

MARKETING TRENDS FOR 2024

As we approach the end of the year, we decided to run for the second time a series of surveys and data research to create a “Marketing Trends” study for 2024, highlighting key insights that will shape the advertising landscape in the coming year. Drawing on the expertise of over 65 marketing leaders from renowned

Mega Sales season: a sales campaign guide

Over 50% of users regret having bought on Black Friday or Cyber Monday. That’s how everything started. That’s how we decided we needed not only to investigate the level of rejection of Mega Sales campaigns, but also to find out how a brand can still participate in these events without a backfire from their efforts.

Category: Gen Z

TikTok and Universal Music fights on fees

MARKETING TRENDS FOR 2024

Mega Sales season: a sales campaign guide

Explore more

Ready To Drink: the new drinking for Gen-Zers

The human touch for Gen-Z

Evolution of AI and its role in advertising

TIKTOK’s takeover: the new search engine for Gen-Z

The Youngest Under Pressure

Realness is what the future generations expect from social media

Gaming: The New Kingdom

In-Game Marketing: Your New Strategy

TWITCH: The right place to be

Influencer Marketing for Gen – Zers: Social Media

GEN Zs: The present generation

The consumer trend that is gaining strength: Inclusivity

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TikTok and Universal Music fights on fees

MARKETING TRENDS FOR 2024

Mega Sales season: a sales campaign guide

Explore more