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April Fools’ Day: A Brand’s Guide to Generational Humor

Master April Fools’ marketing with generational humor insights. Learn what makes Gen Z laugh vs. Boomers cringe—and avoid brand flops.

SAMY Alliance Acquires Content Lab to Expand Global Social Marketing Leadership

SAMY Alliance acquires Content Lab, boosting TikTok marketing expertise.

TikTok and Universal Music fights on fees

…And what’s people saying about it? In the world of social media, every trend, news or event triggers a tsunami of conversations, opinions and emotions across all platforms; while some may make timely noise, others can generate big changes in audiences. Recently, the music industry witnessed an uproar when TikTok users discovered that a large

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MARKETING TRENDS FOR 2024

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Mega Sales season: a sales campaign guide

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Ready To Drink: the new drinking for Gen-Zers

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Taylor Swift economy: a new pop culture marketing era

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Discover Generation Alpha: The First 100% Digital Generation

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The new Travel phenomenon: TikTok made me… go

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The human touch for Gen-Z

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Evolution of AI and its role in advertising

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Consumer experience, brand reputation and the perfect symbiosis of platforms

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TIKTOK’s takeover: the new search engine for Gen-Z

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The Youngest Under Pressure

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Realness is what the future generations expect from social media

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Gaming: The New Kingdom

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In-Game Marketing: Your New Strategy

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TWITCH: The right place to be

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Influencer Marketing for Gen – Zers: Social Media

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GEN Zs: The present generation

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The consumer trend that is gaining strength: Inclusivity

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April Fools’ Day: A Brand’s Guide to Generational Humor

SAMY Alliance Acquires Content Lab to Expand Global Social Marketing Leadership

TikTok and Universal Music fights on fees

Explore more