by Samy for Change Samy for Change is a space within Samy Alliance in which we discuss and raise awareness about the social aspects that have the most significant impact on our daily lives. We work to define what we can do about it and how we should approach it as an agency, a marketer,
For centuries humans have thought about the possibility of creating artificial intelligence that turns into life. But one of the biggest concerns is how to reach this nearly human artificial intelligence and the potential impact of it. We now know with recent news from Google that they work daily towards a similar goal, but we
What if you finally had a single platform able to identify your superfans, your super content and a reliable performance benchmark with your direct competitors? We introduce you to Deepfy. At Samy Alliance, we have launched Deepfy, a new technology to analyze in depth the evolution of the profiles of the brands on Instagram in
The past October 28, Elon Musk officially bought Twitter. Since then, we have heard everything. What are Elon Musk’s intentions? In the first place, Musk intends to return neutrality to the platform, meaning that as long as a message or content does not violate the laws, it can remain on the platform. According to Twitter
Users, young and adult, seek out social media to meet basic needs for entertainment, motivation and perceptions of well-being. Teens and younger adults socialize online more time and tend to have a greater risk of adverse psychological effects on them. Not only because of the time they may spend connected but the quality of content
By understanding the voice and the sentiment of consumers and always combining this learning with a strong strategy and creative process, at Samy Alliance we manage to keep an effective marketing strategy for all of our clients. This combination has led us to numerous awards and achievements. We are happy to celebrate the success of
At the end of September, Meta changed its rules to make every influencer register as a business on Facebook before they can work with brands. What does this mean? Smaller content creators who are not professional ‘influencers’ will be coming off the pay-to-play platforms. When choosing an influencer for your campaign, you can select the
At Samy Alliance, we are happy to present our new fellow Data & Research agency, Capture Intelligence. Responsible for developing solutions based on data & research for our clients and designing the correct path for a successful strategy. Our new fellow agency specializes in the investigation of the consumer and the understanding of this one,
On September 26, we received the announcement through a press release on the Netflix website that the production company leapt to the world of video games by establishing a studio in Helsinki, with Marko Lastikka at the helm. While many received the news with surprise, throughout 2022, Netflix announced the acquisition of various studios,
During the last years, we have experienced different adversities that have made us depend even more on the media to be able to inform our knowledge and learn how to face these challenges. This is nothing new. Since the first newspaper appeared in England in 1702, the media have served, apart from communicating news, as
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