At Samy Alliance we keep working to offer the best ecosystem of digital solutions. We now present, Thyga: our newest paid media agency that’s obsessed with delivering the right message to the right person, using a data driven approach that helps you understand your audience better, by reaching them more efficiently, and effectively. In today’s
What did we experience during the Metaverse Fashion Week 2023, what changed from last year’s event and is there any chance the digital experience surpasses the real life ones? To be able to answer these questions, we ran a social listening exercise to compare the conversation around Metaverse Fashion Week 2022 and the one held
How to integrate AI in a brand’s communication, going beyond the customer service experience and how can impact your profit? – Let’s deep in Artificial Intelligence (AI) is no longer a futuristic concept, but a reality that has already transformed the way we live and work. From virtual assistants like Siri and Alexa to self-driving
What’s the best social media future strategy in 2023, when a trend stops being trendy and where should brands focus on being featured?” These are all questions you have probably asked yourself even before 2023 started, right? The only missing interrogate is “why”, and that’s because we all know the answer to why social media
How did we go from “let me Google it” to “let me check on TikTok?” Gen-Zers are, at the very best, the peak of a modern brand’s target. They are the generation of wild, reckless and independent consumers; they are not afraid to speak their mind and they will, certainly, stay away from whatever makes
From the social implications to the integration to industries and crazy good recipes: this is all we talked about with one of the biggest experts on generative AI, George P. Thomas. Thank you for joining us today and giving us a chance to chat with you about Artificial Intelligence, specifically ChatGPT. We think you are, possibly,
When it comes to thinking about being an artist, the old-fashioned comments of “that is not a real job”, “what are you going to eat?” and “you are not getting paid for that” could come to mind. The truth is that making money and creating art has been two separate concepts from the cultural point
Samy for Change was launched with the purpose of giving a voice and taking action on different social causes that affect us, directly or not, in our day by day. By unifying our forces and approaching different perspectives, we cannot only understand each situation better, but also try to provide different and more efficient solutions.
On Wednesday, December 21st 2022, we experienced the first-ever Metaverse event of Samy Alliance, the Innovation Samy Awards. The whole agency had the opportunity to join the event through their avatar. Each member could illustrate their avatar and enter the Samy Metaverse as if they were entering an actual conference hall. The objective of the
We had spent years immersed in raising awareness about our consumerism’s impact on the environment, something that increased during the pandemic when we realized that nature improved while we were standing still. People have long seen how their influence over brands and companies increases. We demand and require greater responsibility and commitment to society and
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