Influencer Marketing Archives

MARKETING TRENDS FOR 2024

As we approach the end of the year, we decided to run for the second time a series of surveys and data research to create a “Marketing Trends” study for 2024, highlighting key insights that will shape the advertising landscape in the coming year. Drawing on the expertise of over 65 marketing leaders from renowned

Mega Sales season: a sales campaign guide

Over 50% of users regret having bought on Black Friday or Cyber Monday. That’s how everything started. That’s how we decided we needed not only to investigate the level of rejection of Mega Sales campaigns, but also to find out how a brand can still participate in these events without a backfire from their efforts.

Taylor Swift economy: a new pop culture marketing era

We are seeing her on TikTok, Instagram, Spotify, movie theatres, ads, on Gen-Z wrists… Taylor Swift is not only dominating the music scene but also igniting an economic firestorm that reverberates across the globe. Taylor Swift’s “The Eras Tour” isn’t just rewriting the record books; it’s setting a new standard for concerts that’s creating an

Category: Influencer Marketing

MARKETING TRENDS FOR 2024

Mega Sales season: a sales campaign guide

Taylor Swift economy: a new pop culture marketing era

Explore more

Influencers who become life influences

DIGITAL FASHION: The future of the fashion industry

Who are the most watched influencers on Twitch?

Influencer Marketing for Gen – Zers: Social Media

Data based solution for influencers marketing campaigns

Live Shopping:The latest innovation in Influencer Marketing

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MARKETING TRENDS FOR 2024

Mega Sales season: a sales campaign guide

Taylor Swift economy: a new pop culture marketing era

Explore more