CHALLENGE
Prior to the start of the World Cup, many doubts and negative comments were generated on social networks and in the media about the national team and its preparation.
The Ecuadorian national team is playing in one of the most complicated qualifiers in the world. Factors such as extreme heat and having matches in places over 3,000 metres above sea level are challenges that the team has to overcome on every FIFA date.
SOLUTION
We took three amateur athletes to experience what “La Tri” goes through in every match. We designed scientific stations where they could test the extreme heat, altitude and physical demands of each match.
RESULTS
+6.10%
Engagement
4M
Reach
+12M
Impressions
+380K
Interactions
+94%
VTR
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