Uncategorized Archives

Vote for SAMY at SXSW London 2025!

SXSW London, happening from 2–7 June 2025, is a unique event showcasing brave ideas, groundbreaking research, and transformative solutions. At SXSW, the public plays a key role in shaping the agenda—from proposing sessions to voting for the ones they want to see. SAMY is proud to present a lineup of innovative sessions designed to inspire,

The Evolution of Creativity in an Content-Saturated World, by Santiago Lucero

In a world where consumers are constantly bombarded with information, brands face the challenge of capturing and maintaining attention. To achieve this, it is essential to adapt the creative approach, offering relevant and personalized content that responds to the needs and tastes of users; this requires deepening the brand-user relationship and understanding how creativity generates

Welcome Cristina Galán as our New Country Manager for Mexico!

We are excited to announce the appointment of Cristina Galán as the Country Manager for Mexico at SAMY Alliance. Cristina, who previously served as the CEO of Mindshare for Latin America and the Caribbean, will lead our ambitious project aimed at exponential growth, positioning SAMY Alliance as the leading independent agency in the country. In

Category: Uncategorized

Vote for SAMY at SXSW London 2025!

The Evolution of Creativity in an Content-Saturated World, by Santiago Lucero

Welcome Cristina Galán as our New Country Manager for Mexico!

Explore more

BIG NEWS: New year, new CEO, new agencies join the alliance

The human touch for Gen-Z

Evolution of AI and its role in advertising

Samy Alliance is in Financial Times list of Fastest Growing Companies, for the fourth consecutive year

Main Navigation

Vote for SAMY at SXSW London 2025!

The Evolution of Creativity in an Content-Saturated World, by Santiago Lucero

Welcome Cristina Galán as our New Country Manager for Mexico!

Explore more