Creatividad Archives

The Evolution of Creativity in an Content-Saturated World, by Santiago Lucero

In a world where consumers are constantly bombarded with information, brands face the challenge of capturing and maintaining attention. To achieve this, it is essential to adapt the creative approach, offering relevant and personalized content that responds to the needs and tastes of users; this requires deepening the brand-user relationship and understanding how creativity generates

Are brands neglecting organic communities?

Along with our sister agency, SHARE Creative, a data-driven creative agency, we launched our latest whitepaper, the first of its kind featuring a proprietary methodology to analyse the true effectiveness of community management (CM), and advise marketers on how to engage authentically with audiences and highlights the relevance of organic communities. Until now, there have

Welcome, Santi Lucero, to the SAMY Alliance family!

We’re thrilled to announce the addition of Santi Lucero as our new Global Creative Director. In a world where creativity is the cornerstone of marketing, we’re delighted to welcome someone with Santi’s experience and passion to our leadership team. Santiago has had an extensive career in creativity, including roles such as Regional Creative Director for

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The Evolution of Creativity in an Content-Saturated World, by Santiago Lucero

Are brands neglecting organic communities?

Welcome, Santi Lucero, to the SAMY Alliance family!