CHALLENGE
COP27 was organized in Egypt – together with our client Wärtsilä Energy we used the momentum to position them as a leader in power system solutions both in Africa and globally. We tied our message to a term related to COP27 and energy transision: leapfrogging. But how do you talk about leapfrogging, if your language doesn’t have a word for it?
SOLUTION
We teamed up with local language practicioners to come up with a new word in 10 languages to spark a movement. We dubbed it #Leapfrogging4Africa. This initiative sought to spark discussions and raise awareness about embracing sustainable energy solutions across the continent.
RESULTS
TOP NEWS
Participation at the event COP27 on Energy transition
+ A meeting with the President of Mozambique
MEDIA VALUE
308 000 EUR
REACH
165 million
MEDIA HITS
78 million hits, including political, channel Africa and city a.m.
ENGAGEMENT
2.4 times better than average on Twitter and 2.2 times better on Linked
Do you want to see other campaigns? Check them all here!
