How to connect a telcom with Generation Z? YORN, the VODAFONE brand that works exclusively for young people between the ages of 14 and 25, is projected to be more than a telecommunications company. It is a platform to empower its users about their dreams and ambitions with the use of the best telecommunications technology in an accessible way
It was the most viewed brand content on YouTube in Portugal in all the weeks it was on air.
The brand’s channel grew 450% more than in its entire history through the course of 5 weeks.
+6 million views and were on the YouTube trend lists every week.
YornTubers has been an exemplary work model of know-how, experience, creativity, innovation and co-creationLeonor Dias
Brand Director at Vodafone (Portugal)