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An alliance of Marketing & Communications solutions

Author: Lucrecf

Posts by Lucrecf

Vote for SAMY at SXSW London 2025!

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SXSW London, happening from 2–7 June 2025, is a unique event showcasing brave ideas, groundbreaking research, and transformative solutions. At SXSW, the public plays a key role in shaping the agenda—from proposing sessions to voting for the ones they want to see. SAMY is proud to present a lineup of innovative sessions designed to inspire,

Samy’s AI guiding principles

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At Samy Alliance, we recognize that AI is transforming the way agencies operate, but it’s crucial to approach this shift with responsibility and transparency. That’s why we’ve developed our AI guiding principles – to provide a clear framework that ensures our use of AI is both ethical and aligned with our core values.  These principles aren’t