CHALLENGE
Sony Music Latin America, challenged us to generate massive buzz and coverage from the releases of 2 of the most trendy hispanic artists’ albums in the United States: Rauw Alejandro and Shakira.
SOLUTION
We inserted Shakira’s “Monotonia” new video in the most monotonous spaces possible: gas stations or supermarkets.
Cross-services marketing campaign that integrated Rauw’s world in emblematic spaces in key cities like LA, Miami, Chicago and NYC. And we created an AR experience that was activated by interacting with the DOOH that took us to a virtual world inspired by the artist’s ideology.
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RESULTS
+10K
Billboard interactions
+10M
Impressions
Do you want to see other campaigns? Check them all here!
