CHALLENGE
For Sedal Sunrise Unilever wanted to have the most diverse influencer profiles to date. Showing Sedal is for everyone and you can #ShineLikeYou
SOLUTION
To reach new and younger audiences for Sedal’s new launch we created an online Roblox world and established content partnerships between gaming influencers and beauty experts to develop entertaining live content.
RESULTS
+25 M
Reach
+65 K
Clicks to purchase
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