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Pure Active Academy

The campaign, with the aim of positioning the brand as “cool” for GenZ and millennials, consisted of an academy of Youtubers in which, through a contest, 6 small content creators had the opportunity to learn from the hand of successful Youtubers.

Garnier campaign

+100 YT Videos

+2.3M Views on YT

21% YT ER

+50% Subscriptions

With this action, brand awareness was maximized using its own language and positioning the brand’s YouTube channel as a source of entertainment.

This campaign allowed the brand to connect with its target through an entertainment strategy and build a youth community around it on a platform like YouTube.

Brand Strategist at SAMY
Campaign for Garnier
Samy's campaign for Garnier