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#ConTuMejorCara #HombresGillette #Mexico

We were asked to connect the brand with their POME target (point of market entry) through awareness and engagement, raising the conversation on social media, and repositioning the brand’s image amongst a younger audience.

28 Ambassadors

18 Videos


+900K Interactions

Gillette campaign

Through an on/off campaign based on UGC, branded content and several experiences, our purpose was to link the campaign to that feeling you get when you do something for the first time


Emiliano Zubiría MIllán (Brand Manager Gillette)
Gillette on/off campaign
Gillette campaing younger audience