![Massino Dutti campaign](http://samy.com/wp-content/uploads/2021/12/DSC01190-1-824x1024.jpg)
Based on the conclusions gathered from Shinebuzz, our owned social listening technology, we defined an influence marketing plan with over 9 creators to generate content on Instagram around the new collection Additionally, we ran complementary actions such as an event, unboxing, press kits and VIP clients.
Massimo Dutti, a top brand in the global fashion industry worldwide, was seeking for the best strategy to launch their new Body Care Collection cosmetic line, with the main differentiation being based on a new set of flavours and smells.
28 Influencers
3,2M Impressions
158 UGC
2,5M Reach
11,11% Purchase intention
115 Organic Content
![Social listening Massino Dutti campaign](http://samy.com/wp-content/uploads/2021/12/DSC01114-1.jpg)
It’s great to see the virtual and the real worlds collide; several of the profiles invited to the event were meeting in person for the first time! Audiences appreciated seeing the garments worn by their favorite influencers; the client confirmed they saw an uplift in sales in those specific pieces of clothing through the Body Care launch
Catarina Bertolucci (Brand Strategist)
![influence marketing plan Massimo Dutti](http://samy.com/wp-content/uploads/2021/12/DSC01120-1-822x1024.jpg)
![Influencer Marketing](http://samy.com/wp-content/uploads/2021/12/DSC01106-2-1.png)
![Influencer Marketing campaign](http://samy.com/wp-content/uploads/2021/12/DSC01635-2-1.png)