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Massino Dutti campaign

Based on the conclusions gathered from Shinebuzz, our owned social listening technology, we defined an influence marketing plan with over 9 creators to generate content on Instagram around the new collection Additionally, we ran complementary actions such as an event, unboxing, press kits and VIP clients.

Massimo Dutti, a top brand in the global fashion industry worldwide, was seeking for the best strategy to launch their new Body Care Collection cosmetic line, with the main differentiation being based on a new set of flavours and smells.

28 Influencers
3,2M Impressions
158 UGC
2,5M Reach
11,11% Purchase intention
115 Organic Content

Social listening Massino Dutti campaign

It’s great to see the virtual and the real worlds collide; several of the profiles invited to the event were meeting in person for the first time! Audiences appreciated seeing the garments worn by their favorite influencers; the client confirmed they saw an uplift in sales in those specific pieces of clothing through the Body Care launch

Catarina Bertolucci (Brand Strategist)
influence marketing plan Massimo Dutti
Influencer Marketing
Influencer Marketing campaign