Nutella is delicious, and practically everyone loves it. Nutella is known in every corner of Spain. But just as Nutella is famous everywhere in Spain, so are all the unique corners of the country. That’s why, with a campaign called “We have the good stuff at home”, we wanted to remind people of these two extraordinary things through an influencer strategy on Instagram, Twitch and other Spanish and Portuguese media.
9.8 M global impressions
+9K average views on Twitch
102 media impressions
10.5 M readers
Nutella’s House initiative
We presented the Nutella’s House initiative, a place where you can discover and enjoy the good stuff we’ve through the live experience of our influencers. We combined traditional Spanish recipes with the special ingredient Nutella and broadcast the event live from Nutella’s Kitchen.
This campaign allowed the brand to connect with its target audience through a live event and let Nutella fans have a “real experience”Brand Strategist at SAMY