Netflix’s fun-for-all-the-family movie “Yes Day” is about a day where children take charge and get to decide everything for a change.
Dominican Republic viral sensation “Las chiquitas”, makers of the self-made, self-taught, self-produced song “Claro que yes” were the perfect fit for the film’s promotion. Not only did they have an extremely catchy song hook, they were the ultimate embodiment of the “children taking charge” spirit of the film. So we collaborated with them and made a Remix version of the song inviting our fans to see the movie, keeping their adorable spirit intact.
This action generated a lot of conversation in social, even the government of the Dominican Republic joined the conversation.
Clio Entertainment Silver winning
“Creative Content” category for Television/Streaming
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