Based on the conclusions gathered from Shinebuzz, our owned social listening technology, we defined an influence marketing plan with over 9 creators to generate content on Instagram around the new collection Additionally, we ran complementary actions such as an event, unboxing, press kits and VIP clients.
Massimo Dutti, a top brand in the global fashion industry worldwide, was seeking for the best strategy to launch their new Body Care Collection cosmetic line, with the main differentiation being based on a new set of flavours and smells.
28 Influencers
3,2M Impressions
158 UGC
2,5M Reach
11,11% Purchase intention
115 Organic Content
It’s great to see the virtual and the real worlds collide; several of the profiles invited to the event were meeting in person for the first time! Audiences appreciated seeing the garments worn by their favorite influencers; the client confirmed they saw an uplift in sales in those specific pieces of clothing through the Body Care launch
Catarina Bertolucci (Brand Strategist)
