The first Latin Virtual Human
Mar.ia was born to influence people to be better, participating in different causes such as gender equality, caring for the planet and eating healthy. Mar.ia is part of the new generation.
Once Maria was born, we needed to generate massive global awareness, create a loyal community around her and achieve high levels of engagement.
How have we achieved it?
We generated quality content to feed her social platforms, showing her interests. We amplified the content with digital and traditional media and created an influencer plan that helped us migrate traffic to Mar.ia’s account.