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The first Latin Virtual Human

Mar.ia was born to influence people to be better, participating in different causes such as gender equality, caring for the planet and eating healthy. Mar.ia is part of the new generation.

Once Maria was born, we needed to generate massive global awareness, create a loyal community around her and achieve high levels of engagement.


110% increased followers 
34% ER
8M true research 
9,5M impressions 
80% centennial audience

How have we achieved it? 

We generated quality content to feed her social platforms, showing her interests. We amplified the content with digital and traditional media and created an influencer plan that helped us migrate traffic to Mar.ia’s account.