An alliance of Marketing & Communications solutions

Back to Our Work


Magnum was launching a new innovative flavor but were hesitant on how to reach their chocolate indulging fans with a more frutal flavor.


We built the social strategy to launch the new Magnum Ruby flavor in México using a squad of influencers and an event to trigger user generated content. We invited consumers to try the new product by reminding them how great is to do things for #TheVeryFistTime. 


+10.7 M Impressions +110 Content

Do you want to see other campaigns? Check them all here!