Magnum was launching a new innovative flavor but were hesitant on how to reach their chocolate indulging fans with a more frutal flavor.
We built the social strategy to launch the new Magnum Ruby flavor in México using a squad of influencers and an event to trigger user generated content. We invited consumers to try the new product by reminding them how great is to do things for #TheVeryFistTime.
+10.7 M Impressions +110 Content
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