The limonada rute
During the launch of Guitig Limonada, we asked our consumers what they like to accompany it with. Most of the answers agreed that our drink combines ideally with seafood.
For this reason, we decided to create content that, through fresh and close storytelling, will tell us first-hand why our product is the best option to pair with seafood.
The drop in Covid 19 cases made the beach season the perfect opportunity to develop our campaign.
Led by Roberto Ayala, a renowned influencer chef and winner of Master Chef Ecuador, we toured the Ruta del Sol, one of the areas with the most significant gastronomic potential in the country, and we turned it into the lemon route.
How we do it?
We visited Noah in Olón beach, The Fish House in Ayampe and TikiLimbo in Montañita. And together with the chefs, we discover their gastronomic creations and how they pair perfectly with Guitig Limonada
NOBOX- Güitig Ecuador
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