Pure Active Academy
The campaign, with the aim of positioning the brand as “cool” for GenZ and millennials, consisted of an academy of Youtubers in which, through a contest, 6 small content creators had the opportunity to learn from the hand of successful Youtubers.
+100 YT Videos
+2.3M Views on YT
21% YT ER
+50% Subscriptions
With this action, brand awareness was maximized using its own language and positioning the brand’s YouTube channel as a source of entertainment.
This campaign allowed the brand to connect with its target through an entertainment strategy and build a youth community around it on a platform like YouTube.
Brand Strategist at SAMY
