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SOUL: “What makes you … you?
The Pixar / Disney international briefing for the film SOUL focused on getting closer to one’s passions, through profiles with a clear vocation in the areas of music, dance, arts, and sports. The objective was for each of the influencers to participate in a video and explain when and how they discovered their passions in life and what those passions represent for them, asking the audience a central question: “What makes you … you?”

The campaign surpassed 10 times the number of views compared to other videos of the brand.

+77K People reached

+100K Impressions

+30K Views

9K Interactions

THUMBMEDIA Awards:
Best in Branded Content

SILVER
Prémios Lusófonos da Criatividade ‘21
Category: Digital | Film for Web

SILVER
Prémios Lusófonos da Criatividade ‘21
Category: Social Media | Best Use of Digital Influencers

BRONZE
Prémios Lusófonos da Criatividade ‘21
Category: Production | Branded Content