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How do we standardise the talent selection, management and governance process for the countries where Grupo Bimbo brands has presence in?


We worked on a 3 phase project: 

  • Agree on the ambition, vision and principles of the group’s influencer strategy.
  • Define how Bimbo will work with influencers – briefs, creative guidelines, and content counsel. 
  • Execute a one shot and always on campaign, from debrief to reporting, following the agreed roadmap, with proactivity, reactivity and agility.

We did this by working on three key points:  Background check of the influencers ensuring security, Order & Transparency by proposing a global workflow and constant innovation ensuring precision & quality.


More empowered creators, dynamic content, and stronger brand presence across the markets

26 markets

pilot projects delivered & ongoing

Global Workflow and Implementation

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