Social Commerce

Social commerce isn’t a trend anymore. It’s a business channel. From TikTok Shop to Amazon Lives, from affiliate creators to product-tagged UGC, social selling is reshaping the path to purchase, shortening it, simplifying
it, and making it scroll-stopping.

Event
SAMY hosted an exclusive breakfast event in Soho, London, bringing together senior brand leaders to explore one of the biggest opportunities in digital retail right now: TikTok Shop.
News
We’re ready to help you scale your TikTok commerce strategy, from discovery to conversion.
Report
This guide offers valuable insights, expert tips, and real brand examples to help you unlock the exciting social commerce potential of TikTok Shop. A must-read for every brand looking to stay ahead.
News
Patricia Aragón, SAMY's Head of Social Commerce, explores how social commerce is transforming the way brands engage with consumers.
Podcast
In this episode of the mAD Podcast, we sit down with Natalia Osona, influencer, entrepreneur, and true TikTok native.