Staying Relevant in the AI (and Social-first) Era

Meredith Smith, Global Head of Future Strategies, explores how brand relevance is no longer declared but earned, sharing insights on navigating today’s fragmented, AI-driven marketing universe and what it means for brands to truly be discovered.

Blog

/ Community Management

The difference between a Community Member and a Brand Advocate

We often toss around the terms “community” and “advocacy” on social media as if they’re interchangeable. They shouldn’t be. Understanding the difference is key to unlocking true brand love. Our Social Specialist, Lauren Harvey, breaks down the distinction and explains how to truly cultivate the most powerful sales force on the planet.

Report

/ Research

Marketing Mantras to Live By This Year (and Beyond)

According to more than 120 CMOs across 22 countries.

News

/ Influencer

Influencer marketing is breaking into unexpected sectors

In a new piece for WARC, Juliet Howes, Influencer Marketing Director, examines how brands in unexpected categories, ranging from professional services to premium travel and even food.

Report

How Mature is your Influencer Marketing?

Influencer Marketing and Social Media go hand in hand. At SAMY, we see Selection, Strategy, Creativity, and Reporting as the key pillars to thriving in the social media universe. Explore one of our most acclaimed reports to discover where you stand in the Maturity Model, and how you can level up this year.

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