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We are a global collective built on equality, respect, inclusion, and diversity. We are committed to creating a workplace where everyone feels welcome, valued, and empowered — regardless of race, gender, religion, sexual orientation, age, disability, or background. Together, we foster a culture of kindness, learning, and accountability, where there is no room for hate or discrimination.
We are all in it together. We are all SAMY’s.
The algorithmic age has killed the traditional consumer. It’s never been harder for brands to stand out, keep audiences, and create value.
The algorithmic age has killed the traditional consumer. It’s never been harder for brands to stand out, keep audiences, and create value.
This world has ended the age of the passive ‘target audiences’ – those who bought on pure functionality, price or demand. Highly social ‘humans’ buy based on value, They want brands to fit their lifestyle. Their passion. Their culture.















We’re born from, and for, a multi-cultural & always on world.
SAMY 2025
© DEFENSE OF CONSUMERS FOR CLAIMS
SAMY 2025 © DEFENSE OF CONSUMERS FOR CLAIMS