mAD Podcast, a SAMY Iberia initiative
Our podcast was born with a clear purpose: to create a relaxed space with our clients to talk about the topics we love most: Strategy, industry pain points, social media, audiences, consumers, creativity, and much more.
In this episode of the mAD Podcast, we sit down with Natalia Osona, influencer, entrepreneur, and true TikTok native, to explore how authenticity drives real results on the platform. Recorded at SAMY Madrid HQ, Natalia joins our TikTok Shop and advocacy experts Cristina Moreno and Yasmine Santos for a deep dive into what makes in-app selling work (and fail).
We talk:
- Why TikTok rewards honesty.
- What’s changing in creator-brand relationships?
- How to sell without losing your voice.
Don’t miss the session below:
