Decoding Social Relevance

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Stay up to date with our latest company news, social media and marketing trends, creative insights, and top industry analysis from the experts at SAMY.

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Iconic workwear heritage brand Dickies has appointed global social-first agency SAMY to lead its European social media strategy, supporting the brand’s next chapter across the region. 
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The release of The Devil Wears Prada 2 has become one of the year’s biggest digital conversation phenomena, especially at the intersection of entertainment, fashion, and brand marketing. We show that this comeback has sparked cultural interest far beyond the box office.
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This collaboration is already active across key markets, including Italy, Brazil, Germany, and Switzerland for Barilla, as well as Sweden, Denmark, and Italy for WASA (where it is the commercialised brand).
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Radox, the UK’s much-loved bath and shower brand, has appointed SAMY as its new retained social agency.
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By unifying paid social, influencer activities, and owned media in a single environment, Maia enables marketers to map, manage, and measure their entire social ecosystem in one streamlined platform.