Marketing Trends 2026
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Stay up to date with our latest company news, social media and marketing trends, creative insights, and top industry analysis from the experts at SAMY.
News
- / Influencer
This collaboration is already active across key markets, including Italy, Brazil, Germany, and Switzerland for Barilla, as well as Sweden, Denmark, and Italy for WASA (where it is the commercialised brand).
News
- / Corporate
Radox, the UK’s much-loved bath and shower brand, has appointed SAMY as its new retained social agency.
News
- / Innovation
By unifying paid social, influencer activities, and owned media in a single environment, Maia enables marketers to map, manage, and measure their entire social ecosystem in one streamlined platform.
Blog
- / Strategy
Meredith Smith, Global Head of Future Strategies, explores how brand relevance is no longer declared but earned, sharing insights on navigating today’s fragmented, AI-driven marketing universe and what it means for brands to truly be discovered.
Blog
- / Community Management
We often toss around the terms “community” and “advocacy” on social media as if they’re interchangeable. They shouldn’t be. Understanding the difference is key to unlocking true brand love. Our Social Specialist, Lauren Harvey, breaks down the distinction and explains how to truly cultivate the most powerful sales force on the planet.
