CHALLENGE
We identified SAMSUNG LOVERS, 24h anti-Apple smartphone users. For the FLIP / FOLD campaign challenge, we hired people from the Colombian fashion industry to 1. Raise awareness about the folding devices in the market 2. Increase market share within premium tech consumers. 3. Gain relevance in fashion and lifestyle media. 4. Connect with journalists and consumers despite COVID.
SOLUTION
For Samsung’s Flip / Fold innovative line launch, we brought together relevant exponents of fashion in Colombia and the DO OVER LAB, Jbalvin’s sister fashion brand.
We launched a collection exclusively for SAMSUNG that we announced with a fashion film, inviting the most relevant media and influencers from the tech and fashion industry.
RESULTS
+3M
People reached
+37%
Increase in remarks related to lifestyle and fashion mentioning SAMSUNG.
Do you want to see other campaigns? Check them all here!
