CHALLENGE
Netflix’s fun-for-all-the-family movie “Yes Day” is about a day where children take charge and get to decide everything for a change.
SOLUTION
Dominican Republic viral sensation “Las chiquitas”, makers of the self-made, self-taught, self-produced song “Claro que yes” were the perfect fit for the film’s promotion. Not only did they have an extremely catchy song hook, they were the ultimate embodiment of the “children taking charge” spirit of the film. So we collaborated with them and made a Remix version of the song inviting our fans to see the movie, keeping their adorable spirit intact.
RESULTS
This action generated a lot of conversation in social, even the government of the Dominican Republic joined the conversation.
+10M
Views
+2.4K
Comments
CLIO AWARDS
Clio Entertainment Silver winning
“Creative Content” category for Television/Streaming
Netflix is the world’s leading streaming entertainment service. With a presence in more than 190 countries, 204 million people with paid memberships enjoy series, documentaries and movies in a variety of genres and languages. Netflix members can watch what they want, when they want, on any internet-connected screen, and can play, pause and resume a title, with no ads or commitments.
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