Assess the maturity of your influencer marketing across four essential pillars: Selection, Strategy, Creativity, and Reporting.

Discover actionable tips and a proven methodology to elevate your influencer marketing by seamlessly combining creators, social media, and digital culture, while building a winning strategy grounded in the right technology and strong, long-term relationships.

How do we define Influencer Marketing Maturity?

Selection: Selection refers to the brand’s ability to identify and evaluate potential influencer profiles. This includes initial discovery (detection) as well as deeper curation based on factors like audience demographics, relevance, past performance, and brand alignment to ultimately choose the best-fit influencers for the business.

Strategy: Strategy covers the planning and integration of influencer marketing within the broader marketing framework. A mature strategy defines clear objectives, target outcomes, and execution phases, and coordination with other departments.

Creativity: Creativity involves the approach to content development and pillars, including trends and creative direction. From briefs to profiles, campaign calendarization, and influencer activation. The balance between brand guidelines and influencer freedom is key at this stage.

KPIs and Reporting: KPIs & Reporting explores how effectively a brand evaluates and tracks influencer marketing performance. This is crucial for showing that the strategy is delivering results and driving ROI.

Along the way, gain insights into the current state of influencer marketing across key markets, including the UK, Iberia, Italy, and LATAM, and much more.