LONDON / MIAMI — 24 NOVEMBER 2025 — Social-first agency SAMY has appointed Anabela Bonuccelli as Managing Director, Operations & Clients, US. Based in Miami, she will lead operational performance, elevate delivery across all US clients, and accelerate SAMY’s expansion in the region. With more than 30 years of agency experience across the Americas, Bonuccelli […]

NEW YORK, NY — November 20, 2025 – Sprinklr, the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced an expanded global strategic partnership with SAMY, a leading 1,000+ strong social-first agency integrating intelligence, creativity, and technology. This enhanced collaboration brings together Sprinklr’s Unified-CXM platform with SAMY’s social-first marketing expertise to offer a […]

SAMY, the fast-growing, social-first marketing agency, has acquired Amsterdam-based team5pm, a data-driven social agency known for creating social-first content. team5pm brings advanced capabilities in data-driven, long-format video content rooted in the agency’s deep expertise in YouTube and Social SEO.

SAMY Alliance has rebranded as SAMY, bringing together its network of agencies into a single, unified identity.