This marks a significant expansion of the long-standing global relationship between the two organisations.

At SAMY, we have appointed former Kantar Futures Practice Lead Meredith Smith as Global Head of Future Strategies. The role, newly created for Smith, forms part of our ambition to help brands develop a much deeper, social-first understanding of audiences that truly drive brand love and commercial growth.

She will lead operational performance, elevate delivery across all US clients, and accelerate SAMY’s expansion in the region.

This enhanced collaboration brings together Sprinklr’s Unified-CXM platform with SAMY’s social-first marketing expertise to offer a complete solution that bridges insight and execution.