TikTok Shop Magic Guide
Looking for a dose of inspiration?
Stay up to date with our latest company news, social media and marketing trends, creative insights, and top industry analysis from the experts at SAMY.
- / Corporate
SAMY Alliance has rebranded as SAMY, bringing together its network of agencies into a single, unified identity. The new positioning reflects the group’s commitment to delivering integrated, end-to-end social media marketing solutions, powered by intelligence-fuelled creativity and proprietary technology, designed to meet the evolving needs of today’s global brands. The new configuration of the global […]
- / Creative
Authentic engagement, co-creatoin with influencers, real-time relevance, and a clear brand purpose are the blueprint for connecting with audiences and driving measurable results World-class lessons on social Media Marketingis a report released by SAMY and Kurio in August 2025, unpacking the winning social media campaigns from Cannes Lions 2025. It’s designed to help marketers sharpen […]
- / Research
Unlock the future of marketing with our ‘Marketing Trends 2025’ report. This comprehensive guide, based on 70 in-depth surveys of leading global brands and SAMY’s expert analysis, delves into the pivotal shifts defining the industry. Explore the evolving role of marketers, the booming social commerce landscape, the transformative impact of AI on content and targeting, […]
- / Innovation
Discoverability in the Age of AI & Social Search. Digital marketing is undergoing its biggest shift in decades. Traditional SEO and paid strategies are losing ground to a new reality where AI assistants and social platforms decide what gets seen. This paper explores why organic discoverability is now the most critical growth lever for brands, […]
- / Uncategorized
Fabiola Guerrero, Head of Influencer Marketing at SAMY, believes the real power of influencers is building communities and becoming a trusted voice. In this interview, she explores how a diverse ecosystem can shape the future of marketing. “The superpower of influencers is their ability to build communities and establish themselves as a relevant figure within […]
